Here’s my take on Quality Scores. I feel like ranting, if I’m wrong on anything send flames to /dev/null… or the comments 
The name sounds good right? Google must be looking out for the quality of their advertisements to make sure to make sure the Internet doesn’t become a pile of crap. With SEO spam they generally assume that big long standing sites produce quality information and should rank higher than a little guy who is more likely to be the one producing crap. This is a partly natural phenomenon anyway because big companies have the resources to allocate to SEO but I’d say it’s also enhanced Google’s algorithm. Spammers rank because it’s a product of the time investment learning Google’s algorithms, but there are a ton of small site owners who never rank anywhere.
Anyway Google quality score is a rip-off. The idea behind affiliate marketing is to use other people’s marketing budgets to promote your products and either delay taking a profit or take a drop in profit per sold item. Google know that these little guys don’t have a massive choice of where to buy traffic and they create above normal numbers of campaigns so they can add yet another premium on advertisements. Google quality score should be renamed Google’s hidden charges or Google’s extra dividend for shareholders as you have to ask why does it cost money for small advertiser’s to receive a good quality score.
Per campaign.
In essence they just jacked up the profit they make per ad because now you have to bid higher to raise your CTR so you can reduce your bid, as well as make extra pages on your site to make it look more useful. Wtf!?! If they were really interested in the quality of your ads they wouldn’t rank them based on your budget. We should check Google’s income statement before and after QS.
Or maybe I’m just pissed off because Google QS screws me up every time. Anyway,
[/RANT]
